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Store Review and Publishing Strategy: Reviewed Within 3 Days, Staged Rollout and Rollback ​

One-sentence goal: Get the chrome extension review result within 3 days after submission; use staged rollout whenever possible when going live, roll back immediately if problems arise, and never make your users test your mistakes with you.

Preparation ​

Follow Along ​

Step 1: Watch the chrome extension review status; follow up if it exceeds two weeks ​

Action: After submitting for review, log in to the developer dashboard once a day to check the status. A persistent "Under review" status is normal; most extensions get results within 3 days. If the review has been stuck for more than two weeks with no movement, use the official support channel to ask about the progress.

Expected result: The status changes to "Approved", or you receive a rejection email. Don't panic if rejected; go toWhat to Do When Review Is Rejected: Common Rejection Reasons and Fixes, fix the issues based on the reasons, and resubmit for review.

Step 2: Choose a release pace after approval; use staged rollout whenever possible ​

Action: After the review is approved, you don't have to release to everyone immediately. If the extension already has more than 10,000 active users, use a percentage rollout to release to a small portion of users first, then gradually increase once no anomalies are observed. Keep two restrictions in mind: first, staged rollout is only available for extensions with 10,000+ active users; new extensions don't have this option and can only go fully live. Second, an approval can be held, but it must be published within 30 days; after that it reverts to draft and must be resubmitted for review.

Expected result: The new version first reaches a small portion of existing users (new users will still get the new version directly). You observe feedback and errors in the dashboard, and increase the rollout after confirming stability.

Step 3: If the new version has problems, roll back immediately ​

Action: If serious problems are found during staged rollout or after full release (user errors, core features broken), roll back to the last stable version in the dashboard as soon as possible@@I18N_KEEP_000013@@—rolling back means sending users back to the previously approved old version. After fixing the bug, package a new version and resubmit for review.

Expected result: Users return to the stable version within a short time, and the impact is contained within the staged rollout scope; the fixed version goes through the normal review process before going live again.

Verify ​

Check item by item:

  • The dashboard status is "Published", and the store page shows the new version number.
  • During staged rollout: only some existing users update to the new version, with no abnormal errors in the dashboard.
  • After rollback: the version number on the user side reverts to the old version, and problem reports stop increasing.

Common Pitfalls ​

  • Waiting passively for review: Most reviews finish within 3 days, but if it's stuck for over two weeks, proactively contact support instead of waiting indefinitely.
  • Treating beta as a review-free channel: Beta distribution also requires review; don't expect a "test version" to bypass chrome extension review.
  • Wanting staged rollout for a new extension: Staged rollout is only available for extensions with 10,000+ active users; new extensions can only go fully live, so self-check the initial release even more carefully.
  • Holding an approval without publishing: A held approval has a 30-day deadline; don't let it expire.
  • Toughing it out without rolling back: Rolling back is the lowest-cost way to stop the bleeding—far better than making users suffer through bug fixes with you.

Next Lesson ​

This concludes the scenario practice. The next lesson moves on toAdvanced Handbook: Help AI Understand Your Project Better, where you'll learn how to help AI understand your project structure and rules more accurately.